Sharing know-how
Grupa Azoty has unparalleled chemistry expertise in Poland across a range of applications.
Grupa Azoty has unparalleled chemistry expertise in Poland across a range of applications. We employ Poland’s and Europe’s top specialists and we share our knowledge and experience with scientists from Poland’s leading research and science institutions. Our main research partner is the New Chemical Syntheses Institute (INSC), a prestigious institution which has been the research facility of choice for many Group companies for years. Our partnership involves a range of R&D and implementation projects pursued in Poland and abroad, as well as joint development and pilot launches of new products and manufacturing technologies. Together with our partner, we are also working to develop smart fertilizers, that is new formulas tailored to the specific needs of various crops as well as the nutrient content in soils.
For years, we have been a strategic partner of the Polish Chemical Industry Congress – one of the highest-profile industry events in Poland and the key forum for discussion and sharing of expertise in technological solutions, innovative concepts and strategies, implementation of capex projects, process safety, innovation, and the impact of the legal and economic environment on the industry.
We understand the importance of knowledge transfer between the Grupa Azoty Group and food producers, and we share ours with farmers as well as agricultural consultants. We provide multi-dimensional education on sustainable agriculture – we use proven and tested training channels, but also advanced teaching technologies.
Since 2015, we have been running a unique research project under the name ‘Grounded in Knowledge’, in which we offer soil testing for nutrient content free of charge. Benefits available to each farmer qualifying for the programme include free examination of 15 soil samples (sufficient for about 50 ha of land). The project is aimed at promoting optimum fertilizer application technologies matching the crop type and nutrient content of soil, as well as fostering the development of new fertilization technologies and fertilizer products that cater to the needs of Polish farmers. As part of the programme the Grupa Azoty Group has already reached almost 5,000 farms across Poland
We also reach farmers by means of the Grupa Azoty Group’s own media:
- our YouTube Fertilizers Non Stop channel has more than 23,000 followers; we upload two videos per week and we have reached more than 7 million total views;
- our nawoz.eu website has more than 20,000 registered users and had almost 3.8m views in 2020-2021;
- our AgroLeader magazine is published in 22,000 copies;
- the second season of the ‘Agrorewolucje’ TV show had 690 thousand views and almost 12,000 subscribers;
- The ‘Ambassador’ programme, aimed at building the image of a professional employer in the academic community
